You should have this kind of power.
There are two ways to build your business – pretend to know or KNOW it!
If you know your business (and everything related to your business) then you are valuable to your audience, whether that’s one person or 150,000 people. You will draw crowds of people because they want to learn from you. You in turn feel valuable and are valuable which is what gives you confidence.
Completely let go of the idea that your splendid personality is what causes people to listen to you and join your business. It is not – it helps, but it is not the reason. For people to follow you – you’ve got to know your stuff.
You will be valuable as a presenter because you know what you’re talking about, and that is the only legitimate reason that causes people to listen and follow you.
So, as rapidly as you can, learn your business. Don’t make excuses that you don’t know the business by claiming that you’re new! I’ve met people who tell me that they’re new; I ask them how long they’ve been in the business and they tell me three years. This is not new! A new person is someone who has been involved under a week or two.
There’s so much you will benefit by knowing your business in network marketing. So, don’t delay learning.
You see, for you to be valuable to prospects, you want to be able to unconfuse people. The first step in un-confusing people as a presenter is for you to be unconfused! This industry has way too much of “the confused leading the confused.”
If there is such a thing as “the best way to sell,” I’d say it would be named “The unconfuse the customer method.” Obviously, I just made this up right now – it’s not something that has been written about – not that I’m aware of, anyway.
You see, based on the current times we live in, there is actually too much information and not enough time to evaluate it. Evaluation means to determine something’s value or worth. If a person wants to know about a subject today, there’s no problem in finding information about it – but it’s knowing how to determine the most important thing or things about that subject that is missing today.
Read closely the following words because most people miss this:
Someone unfamiliar with something can not easily locate and discern what is important about a subject from what is unimportant. Your value to a prospect is your ability to do this. Never forget this.
So you could say that a person “unfamiliar” with a subject is a confused person and most of the time doesn’t even know what they are confused about. Here’s the problem – a confused person puts off buying your product or service; a confused person puts off joining your company.
You should not ask a person to make a decision on something until you’ve unconfused them.
A person’s ability to make a confident decision is based on there not being any confusion.
Someone who knows what they’re talking about can swiftly see how to unconfuse their prospect because they know all aspects and how they fit into the prospect’s life. They know what to present and when to present it.
In contrast, someone who is pretending to know what they’re talking about will increase the prospect’s confusion because they’re trying to hide the fact that they don’t know all – so they use big words to try to SOUND like they know what they’re talking about – but they really don’t. This increases the prospect’s confusion.
In summary, when you know what you’re talking about, you are a professional. Therefore you must know the subjects that make up your business.
In general those subjects would be network marketing, your company, and your company’s products – but obviously it goes much deeper than that.
Please leave your comments about this subject at the end of this article. Tell me what you feel is critical to know about your business as well as when you’ve seen this important quality violated. Also, please ask any questions you have around this subject.
I have seen network marketing change the lives of many people (mine included), and now you’re sitting in the responsibility seat of exposing to people a way out of the biggest hassles of life – no time and no money. Don’t take that responsibility lightly. Be prepared. Know what you’re talking about.
regards
